List of Title by Course Code 1203721
No. Bib-Id Title
1135490Brand positioning : connecting marketing strategy and communications / Erik Kostelijk and Karel Jan Alsem
2135718Business to business marketing / Caster Sumner
3137441Global marketing strategy : an executive digest / Bodo B. Schlegelmilch
4137446Brand new brand : restarting your business in a time of crisis and transformation / edited by Robert Klanten and Andrea Servert
5137447Business management : innovative practices / edited by Isaac Mitchell
6137450Social media management : using social media as a business instrument / Amy van Looy
7139031Entrepreneurial marketing : beyond professional marketing / Philip Kotler...[et al.]
8139487The psychology of marketing : cross-cultural perspectives / Gerhard Raab...[et al.]
Total : 8