List of Title by Course Code 1203721 |
No. | Bib-Id | Title |
1 | 135490 | Brand positioning : connecting marketing strategy and communications / Erik Kostelijk and Karel Jan Alsem |
2 | 135718 | Business to business marketing / Caster Sumner |
3 | 137441 | Global marketing strategy : an executive digest / Bodo B. Schlegelmilch |
4 | 137446 | Brand new brand : restarting your business in a time of crisis and transformation / edited by Robert Klanten and Andrea Servert |
5 | 137447 | Business management : innovative practices / edited by Isaac Mitchell |
6 | 137450 | Social media management : using social media as a business instrument / Amy van Looy |
7 | 139031 | Entrepreneurial marketing : beyond professional marketing / Philip Kotler...[et al.] |
8 | 139487 | The psychology of marketing : cross-cultural perspectives / Gerhard Raab...[et al.] |
Total : 8 |